Green Beauty: Exploring Natural and Sustainable Skincare Routines

by | Jan 1, 2024 | Lifestyle

Pakistan boasts a rich heritage of natural beauty skincare products deeply rooted in its cultural traditions. Among these are great alternatives to be added to one’s skincare routines. For example, Multani Mitti (Fuller’s Earth)[1] stands out for its unparalleled cleansing properties, drawing impurities from the skin and leaving it refreshed. Ubtan[2], a traditional mixture of gram flour, turmeric, and sandalwood, is celebrated for its exfoliating and brightening effects. Rose water[3], distilled from fragrant petals, is a staple known for its hydrating and soothing qualities. Almond oil[4], extracted from locally grown almonds, is cherished for its nourishing and moisturizing benefits.

Pakistan’s dedication to utilizing the Earth’s power is evident in these natural treasures, establishing a basis for enduring beauty rituals that withstand the passage of time.

From the bazaars to modern beauty routines, these products exemplify Pakistan’s enduring connection to natural skincare, offering a glimpse into the country’s vibrant and holistic approach to beauty.[5]

While the country’s natural beauty skincare products showcase a harmonious relationship with the environment, the contrast with some modern skincare products is stark. In recent times, the beauty industry has witnessed a surge in synthetic formulations, often laden with harmful chemicals that can pose significant threats to the environment. From microplastics in exfoliants to chemical preservatives, these ingredients contribute to water pollution and harm marine ecosystems when washed off.[6] Additionally, the extensive use of non-biodegradable packaging in many modern products adds to the mounting issue of plastic waste. Recognizing this environmental impact, consumers are increasingly turning to the sustainable and eco-friendly practices embedded in traditional Pakistani skincare. By embracing the natural treasures rooted in the country’s beauty heritage, individuals can prioritize both their skin’s health and contribute to a more sustainable and eco-conscious approach to personal care.

This growing environmental awareness has prompted a significant shift in Pakistan’s skincare industry. Many brands are now inclining towards incorporating natural ingredients, acknowledging the ecological impact of conventional skincare practices. These brands align with the global movement towards sustainability, emphasizing formulations that prioritize both skin health and the well-being of the planet. This commitment not only preserves the country’s rich heritage but also positions Pakistan as a leader in the global pursuit of eco-conscious beauty.

Here are some Pakistani brands adopting eco-friendly practices in the skincare realm, showcasing that sustainable beauty is the ideal choice for achieving healthy skin while preserving the environment:


Conatural, a trusted brand for those valuing clean ingredients, crafts potent products delivering distinct skin and hair benefits. Beyond effectiveness, Conatural champions sustainability, ensuring that the beauty journey aligns with personal well-being and environmental responsibility.

Organic Traveller:

Originating with a few serums, Organic Traveller gained acclaim for their swift effectiveness. Formulated by and for the everyday woman, the brand utilizes all-natural ingredients, mirroring nature’s gifts for beauty. Rooted in sustainability, it fosters a reciprocal relationship with the environment, upholding both personal well-being and ecological responsibility.

Skin Deep:

As a leading clean organic skincare brand, Skin Deep prioritizes purity and efficacy. Their formulations, free from harmful chemicals, naturally promote skin health. Committed to ethical and sustainable practices, Skin Deep sets the standard for a clean and mindful skincare approach.

Calm & Balm:

Pioneering a skincare revolution, Calm & Balm establishes a new standard with clean, safe, and eco-friendly formulations. Transforming skincare, haircare, and bodycare, the brand embodies a commitment to holistic well-being and environmental consciousness, offering innovative products for a sustainable self-care approach.

Mama Organic:

Mama Organic, a distinguished skincare brand, meticulously formulates products with a devotion to all-natural ingredients. Elevating self-care to a holistic experience, the brand’s dedication to purity creates a haven for skincare routines, delivering radiant, healthy skin through natural formulations.

Pakistan’s Eco-Friendly Skincare Landscape:

Rooted in cultural traditions, Pakistan’s natural beauty treasures offer effective alternatives, showcasing a commitment to harnessing the Earth’s bounty for timeless beauty rituals. Amidst a global surge in synthetic formulations, Pakistani brands exemplify eco-friendly skincare practices, fostering a harmonious relationship with the environment. Recognizing the environmental impact, these brands lead the charge toward sustainability, marking a transformative shift in the skincare landscape. By prioritizing clean ingredients and embracing eco-friendly practices, they not only enhance beauty but also contribute to a healthier planet, positioning Pakistan as a global trailblazer in eco-conscious beauty.








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